SaaS advertising is different. Your customer needs six months to decide. Multiple stakeholders. High customer lifetime value.
E-commerce tactics don't work. SaaS needs its own playbook.
Longer Sales Cycle
Customer journey: awareness → consideration → trial → purchase. Spans weeks or months. Nurture prospects over time with consistent messaging.
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Start Your Free Trial →Lead Generation Focus
Conversions are leads, not purchases. Email captures beats immediate signups. Build email list. Nurture into sales conversations.
Pricing Confidence
Pricing strategy is complex for SaaS (free trial, freemium, tiered). Be transparent. Show value, not just features.
Free Trial Strategy
Free trials convert better than demos. Let prospects experience your product. Most will convert if they get real value in week one.
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Start Your Free Trial →FAQ
What's a typical CAC for SaaS?
$50–$500 depending on LTV. LTV should be 3–5X CAC.
How long is typical SaaS sales cycle?
30–180 days. Enterprise SaaS can be 6–12 months.
Should I offer free trial or freemium?
Free trial with good funnel converts better. Freemium works for viral products.
What's a good SaaS CAC payback period?
3–6 months. Longer than that, your LTV is too low.
