30% of your revenue walks out the door in abandoned carts. Recovery is the lowest-hanging fruit in e-commerce.
Email + Google Ads works. Strong sequence recovers 25–35% of abandoned carts.
Email Sequence
Email 1 (2 hours): "You left something behind" with product reminder. Email 2 (1 day): Social proof (others bought it). Email 3 (3 days): Discount or urgency (limited time). Sequence converts 15–20% of carts.
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Show the exact product they abandoned. Offer discount or free shipping. This catches people who don't open emails. Converts 10–15% additional revenue.
Discount Strategy
Offer modest discount (5–10%) in early emails. Bigger discount (15–20%) in later emails or ads. Too much discount trains customers to wait. Too little and they don't return.
Attribution
Track which recoveries came from email vs ads vs both. Allocate budget accordingly.
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AdTurbo automates daily optimization so you focus on growth. Try free for 7 days — no credit card required.
Start Your Free Trial →FAQ
Should I always offer a discount for abandoned carts?
Not always. First try reminder without discount. Discount if reminder fails.
How long should abandonment sequence be?
3–5 emails over 7–10 days. Longer sequences annoy users.
What's realistic recovery rate?
25–35% typical. 50%+ with excellent execution.
Should I recover everyone or exclude certain products?
Exclude very cheap items (not worth effort). Focus on higher-value carts.
