90% of website visitors leave without converting. They're your best prospects—they've already shown interest. Remarket to them.
Remarketing converts 20–30% higher than cold traffic. It's the highest ROI advertising channel.
Remarketing Setup
Install remarketing tag on your site. It tracks visitors. Create remarketing audiences based on pages visited, time on site, actions taken. Show ads to these audiences later.
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Start Your Free Trial →Audience Segmentation
Homepage visitors (general awareness). Product page visitors (considering). Cart abandoners (nearly ready). Purchasers (upsell). Each needs different messaging.
Ad Messaging
Dynamic remarketing shows the exact product they viewed. Static remarketing shows generic ads. Dynamic converts better. Use product feed if possible.
Bidding Strategy
Remarketing traffic is warm. Bid higher than cold traffic. Target ROAS for remarketing is often 5–10:1 vs 3–5:1 for search.
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Start Your Free Trial →FAQ
How long should I remarket to visitors?
30–90 days typically. Longer if high-ticket item (6–12 months). Shorter for impulse purchases (7–14 days).
Should I cap remarketing frequency?
Yes. Show ads 3–5 times per day maximum. Too frequent annoys users.
Is remarketing creepy?
Some users think so. Be transparent. Many find it helpful (reminds them of products they wanted).
How do I prevent showing remarketing ads after they buy?
Create an audience of purchasers. Exclude them from remarketing audience.
