Customer acquisition cost varies wildly by region. Your California customer costs $15. Your Mississippi customer costs $5.
Running the same bid nationwide leaves money on the table. Geographic targeting fixes this.
Targeting Levels
Country. State/Province. City. Postal code. Radius (within X miles of location). Each level enables different bid strategies.
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Start Your Free Trial →Bid Strategy by Location
High-value areas (urban, wealthy): higher bids. Low-value areas: lower bids. Untested areas: minimum bids initially. Data drives adjustments.
Local Business Focus
If you service specific areas, use local inventory ads and location extensions. Show address, phone, hours. Nearby customers are warmer leads.
International Targeting
Different countries = different languages, currencies, seasonality. Create separate campaigns per region. Tailor messaging and bids.
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Start Your Free Trial →FAQ
Should I always target only my service area?
No. Test broader targeting. Some customers travel or relocate. But bid lower for out-of-area traffic.
How specific should geographic targeting be?
Detailed as your data allows. Start with city-level. Refine to postal code as volume grows.
Can I see cost per location in Google Ads?
Yes. Use geographic reports to analyze performance by location. Adjust bids based on data.
What about mobile users traveling?
Target their current location, not home location. Mobile targeting defaults to current location.
