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Google Ads Conversion Tracking Setup Guide

TrackingJanuary 31, 2024· 8 min read
Priya Sharma
Priya Sharma
E-commerce Growth Consultant
Conversion funnel tracking setup diagram

You're running campaigns but don't know which are converting.

Without conversion tracking, you're optimizing blind. It's the foundation of all optimization. Get it right from day one.

Conversion Types

Website actions: form submissions, purchases, downloads. Phone calls: calls from ads. App installations. Other: newsletter signups, event registrations.

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Setup Steps

1. Create conversion action in Google Ads. 2. Install Google Ads conversion tag on thank-you page. 3. Test: go through conversion funnel, verify it tracks. 4. Link Google Analytics for secondary data. 5. Wait 24 hours for data to appear.

Common Mistakes

Only tracking purchases, missing leads. Putting tag on wrong page (form page vs thank-you page). Not testing before going live. Wrong conversion value.

Advanced Setup

Track conversion value (not all conversions equal). Implement phone call conversions. Track leads and their value (CRM integration). Measure ROAS accurately.

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conversion trackingGoogle Ads tracking codeconversion pixelsevent tracking

FAQ

Why does my conversion data lag?

Google's system takes 24 hours to process and display data.

Can I track offline conversions?

Yes. Upload CRM data or call logs to Google Ads to track phone conversions.

What if conversion tracking fails?

Worst case: pause campaigns and fix. Best case: re-implement tag and verify manually.

Should I use Google Analytics or Google Ads conversion tracking?

Both. GA4 for holistic view. Google Ads tracking for campaign optimization.

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