Some customers prefer calling. Call extensions let them call directly from your ad.
Simple feature. Powerful results. Increases call volume 10–20% on average.
Setup
Add your business phone number to extensions. Optionally set call scheduling (business hours only). Verify the number with a code Google sends.
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Start Your Free Trial →Call Tracking
Google provides call duration and time. Track which keywords drive calls. Set conversion value for calls. Optimize bids based on call volume.
Mobile Focus
Mobile users click call buttons 20% of the time. Desktop users never do. Mobile call extensions convert better than website clicks.
Call Recording
Optional: record calls to analyze customer conversations. Reveals what messaging works. Reveals product questions unaddressed by ads.
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AdTurbo automates daily optimization so you focus on growth. Try free for 7 days — no credit card required.
Start Your Free Trial →FAQ
Do call extensions hurt my budget?
No. Calls are conversions. You bid for call volume like other conversions.
What if I don't want calls?
Then don't add call extensions. But phone is often cheaper conversion than web.
Can I track which ads drive calls?
Yes. Google shows call-through rate and duration by campaign/ad.
Should I use dedicated phone numbers?
Yes. Dynamic numbers let you attribute calls to campaigns. Better data.
