You've run Google Ads for six months. Never audited your account. Waste, inefficiencies, and missed opportunities hide in plain sight.
Monthly audits prevent small problems from becoming big disasters.
Account Structure Audit
Unnecessary campaigns? Ad groups mixing unrelated keywords? Inconsistent naming? Campaigns that should be combined? Fix structure issues first.
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Start Your Free Trial →Keyword Audit
Low quality score keywords? Keywords with zero conversions but high spend? Duplicate keywords across ad groups? Irrelevant keywords? Add negatives or pause.
Ad Copy Audit
Same ad copy across multiple ad groups? Ads without extensions? Ad copy not matching keywords? Update and refresh consistently.
Bidding Strategy Audit
Smart bidding enabled? Bid adjustments optimized? Rules in place? Manual vs automated? Align bidding with goals.
Performance Audit
Which campaigns are profitable? Which are money sinks? ROAS by campaign? CTR trends? Conversion rate trends? Identify winners and losers.
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Start Your Free Trial →FAQ
How often should I audit?
Monthly minimum. Weekly for large accounts. Ongoing is ideal.
How long does a full audit take?
2–4 hours depending on account size. Automate what you can.
Should I audit before or after major changes?
Both. Before to establish baseline. After to measure impact.
What if I find major issues?
Prioritize. Fix structure first. Then keywords. Then bidding. Don't change everything at once.