← Back to Blog

How to Audit a Google Ads Account (Checklist)

AuditsFebruary 8, 2024· 8 min read
David Chen
David Chen
SEM & Paid Search Expert
Account audit checklist with completed items

You've run Google Ads for six months. Never audited your account. Waste, inefficiencies, and missed opportunities hide in plain sight.

Monthly audits prevent small problems from becoming big disasters.

Account Structure Audit

Unnecessary campaigns? Ad groups mixing unrelated keywords? Inconsistent naming? Campaigns that should be combined? Fix structure issues first.

Stop Losing Money to Inefficient Google Ads

AdTurbo automates daily optimization so you focus on growth. Try free for 7 days — no credit card required.

Start Your Free Trial →

Keyword Audit

Low quality score keywords? Keywords with zero conversions but high spend? Duplicate keywords across ad groups? Irrelevant keywords? Add negatives or pause.

Ad Copy Audit

Same ad copy across multiple ad groups? Ads without extensions? Ad copy not matching keywords? Update and refresh consistently.

Bidding Strategy Audit

Smart bidding enabled? Bid adjustments optimized? Rules in place? Manual vs automated? Align bidding with goals.

Performance Audit

Which campaigns are profitable? Which are money sinks? ROAS by campaign? CTR trends? Conversion rate trends? Identify winners and losers.

Stop Losing Money to Inefficient Google Ads

AdTurbo automates daily optimization so you focus on growth. Try free for 7 days — no credit card required.

Start Your Free Trial →
account auditGoogle Ads account reviewPPC audit checklistcampaign assessment

FAQ

How often should I audit?

Monthly minimum. Weekly for large accounts. Ongoing is ideal.

How long does a full audit take?

2–4 hours depending on account size. Automate what you can.

Should I audit before or after major changes?

Both. Before to establish baseline. After to measure impact.

What if I find major issues?

Prioritize. Fix structure first. Then keywords. Then bidding. Don't change everything at once.

We use cookies for analytics. Policy