Hiring the wrong agency costs $10,000+/month in wasted budget. Hiring the right agency generates 5–10X returns.
Selection matters. Here's what to look for.
Questions to Ask
How do you approach optimization? How often do you report? What tools do you use? Can you share case studies? How long are contracts? What are your fees? What's your average client ROAS?
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No case studies. Vague about methodology. Pushing "guaranteed results." Contracts longer than 12 months. Unwilling to share performance data. Agencies managing 100+ accounts (too many to optimize well).
Green Flags
Specific case studies. Clear methodology. Honest about challenges. Monthly reporting. Trial month available. Managing 10–30 accounts. Google Premier Partner status.
Cost Structure
Monthly retainer (best). Percentage of spend (10–20%). Pay-per-results (risky, hard to align). Ask for breakdown of what's included.
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Start Your Free Trial →FAQ
Should I hire an agency or do it myself?
DIY if <$1,000/mo spend. Hire agency if > $5,000/mo or multiple channels. It pays for itself.
What should an agency cost?
$1,000–$3,000 minimum monthly. More for bigger accounts. Factor 10–20% of spend as total cost.
Should I start with trial?
Yes. Good agencies offer 30-day trial. If they won't, find another.
How long before I can judge results?
90 days minimum. Agencies need time to learn your account and optimize.