Your brand keywords are cheaper to bid on than competitor keywords. Yet if you segment them together, your optimization is confused.
Branded and non-branded need different strategies. Separate campaigns reveal true performance.
Branded Keywords
Your company name. Variations and misspellings. High conversion rate, low CPC. Defensive bid (protect from competitors). High ROI.
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Start Your Free Trial →Non-Branded Keywords
Problem-based keywords ("reduce waste"). Competitor names. Industry terms. Higher CPC, lower conversion. Requires heavy optimization.
Campaign Separation
Create separate campaigns for branded and non-branded. Different budgets. Different bid strategies. Different landing pages. This clarity reveals true profitability of each.
Bidding Strategy
Branded: aggressive bids, low daily budget (already converting). Non-branded: conservative bids initially, higher budget for testing. Adjust based on ROAS.
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AdTurbo automates daily optimization so you focus on growth. Try free for 7 days — no credit card required.
Start Your Free Trial →FAQ
Should I bid on my own brand name?
Yes, always. If you don't, competitors will and steal your users.
How much budget should branded get?
Usually 20–30% of total. Lower relative budget, high ROI. Non-branded gets the rest.
Do branded keywords need different landing pages?
Yes. Branded users know you. Send them to homepage. Non-branded users don't know you, send them to product-specific pages.
What if competitors bid on my brand?
It happens. Google allows it if they don't use your brand in ads. Bid enough to stay in position 1.
